PBR
St. Louis

Inside the PBR St. Louis Weekend at Enterprise Center

The PBR Unleash The Beast tour stops in St. Louis once a year, and it is one of the most anticipated weekends on the entire Midwest sports calendar. The 2027 edition takes over Enterprise Center for two nights, with the world's top 40 riders battling for the event title, the buckle, and points in the chase for the season-long PBR World Championship. If you have never seen pro bull riding in person, the St. Louis weekend is one of the best places to start -- the production is polished, the venue is one of the best in the country, and the fan base knows the sport inside out.

The format builds drama across the two nights. Friday opens with the long round, where every rider in the field of 40 draws one bull. The top scorers advance. Saturday closes out the long round (riders who did not get to ride Friday compete) and then runs the championship round, where the leaders take their final bull on a one-and-done basis. The highest two-night aggregate score wins. PBR scoring is on a 100-point scale, with judges grading both the rider (50 points) and the bull (50 points) -- a 90-point ride is a great one, and they are rarer than you might think. Expect to see the season's biggest names: defending world champion contenders, the top Brazilian riders, and the new American faces chasing their first event win.

The Mason Lowe Memorial designation adds something extra to this weekend. Mason Lowe -- the Exeter, Missouri bull rider who passed away in early 2019 -- was a hometown favorite of the St. Louis PBR crowd, and the league's decision to rename this event in his honor has made it one of the most meaningful stops on the tour. His widow and family typically attend, the in-arena tributes happen between rounds, and many of the top riders wear memorial patches throughout the weekend. The crowd reaction during the tribute moments is unmatched anywhere else in the sport.

The venue itself is one of the best PBR rooms in America. Enterprise Center seats around 18,000 in concert and rodeo configurations, with a deep bowl that puts every section close to the dirt. The Stanley Cup Champion St. Louis Blues call it home for hockey, and the in-house production team has the staging dialed in for PBR weekends: huge HD video boards over the chutes, scoreboard analytics that show ride scores and standings in real time, and an audio mix that lets the bull bells, the buzzers, and the crowd reactions all come through clearly. Sightlines are excellent from every section -- there are very few "bad seats" in this building.

Heading downtown for the weekend? St. Louis is a great PBR trip. Ballpark Village is a five-minute walk from Enterprise Center and packed with restaurants, bars, and pre-show hangouts -- The Boss's Best, Cardinals Nation, and PBR's own bar concept all draw rodeo-weekend crowds. The Gateway Arch is also walking distance, the Stifel Theatre is across the street, and the Hyatt Regency at the Arch is one of many downtown hotels within five blocks. For fans driving in, the venue is right off I-64/40 with multiple downtown garages within a short walk.

The bull pen is the unsung star

Bull-riding fans pay close attention to which bulls draw which riders, and the St. Louis bull pen historically delivers one of the strongest matchup cards on the entire Unleash The Beast season. Past Bull of the Year contenders and ABBI-bred superstars are typically in the rotation. PBR fans who follow the bulls as closely as the riders will recognize many of the names from the recent seasons. It is a side of the sport casual fans miss -- and once you know what to watch for, the rider/bull matchups become as compelling as any other rivalry in sports.

How to Buy PBR St. Louis Tickets

What is the best way to get PBR St. Louis tickets?

Tickets are typically available through several legitimate channels. The PBR official events page is the primary source for general on-sales. The Enterprise Center website also lists box-office and presale information for the St. Louis event. For fans looking at resale seats -- floor sections, chute-side seats, or sold-out runs -- BigStub is a trusted marketplace with verified sellers, no hidden fees at checkout, and a full buyer guarantee on every order.

What does a typical PBR weekend in St. Louis look like?

Friday and Saturday nights are the main events. Both nights are typically scheduled for around 6:45 PM CT, with doors opening 60-90 minutes earlier. Friday is the long round; Saturday wraps up the long round and runs the championship round. Each night runs three hours including pre-show production and intermissions.

What about a numbered guide for first-timers?

1. Check both nights of the weekend -- many PBR fans go to both, since the championship round happens Saturday.
2. Browse seating options. Chute-side seats are loud and intense; upper-bowl seats give you a full view of the dirt and the score board.
3. Compare prices on official channels and BigStub before checking out.
4. Lock in your order through whichever platform works best for your seat choice and budget.

Where is Enterprise Center?

Enterprise Center is at 1401 Clark Avenue in downtown St. Louis, Missouri. It is two blocks from Busch Stadium and Ballpark Village, walking distance from most downtown hotels, and easy to reach via MetroLink light rail. Lambert International Airport is about a 20-minute drive away.

Are PBR resale tickets legit?

Tickets purchased through BigStub are protected by a full buyer guarantee. The marketplace vets every seller, encrypts all transactions, and has been operating for more than 20 years with the highest Trustpilot rating in the industry. If your tickets do not arrive or do not work at the gate, BigStub backs the order.

What if my plans change?

Most PBR tickets can be resold through BigStub or another verified marketplace if you cannot attend. Buying through a third-party platform with built-in protections also makes resale easier if you decide to flip the tickets later.

Frequently Asked Questions

When is the 2027 PBR event in St. Louis?

PBR rides into Enterprise Center for two nights in February 2027 with the annual Mason Lowe Memorial. Check the listings above for exact dates and start times.

Why is it called the Mason Lowe Memorial?

PBR renamed the annual St. Louis Unleash The Beast stop the Mason Lowe Memorial starting in 2019 in honor of professional bull rider Mason Lowe, an Exeter, Missouri native who died from injuries sustained at a PBR Velocity Tour event in early 2019.

Is this the same as the PBR World Finals?

No. The Mason Lowe Memorial in St. Louis is a regular-season Unleash The Beast event held mid-season. The PBR World Finals is the season-ending championship event, which happens in May. Both feature top PBR riders, but the format and stakes are different.

How big is the Enterprise Center for PBR?

Enterprise Center seats roughly 18,000 in concert configurations. For PBR setups -- where the floor is converted to dirt and chutes are installed -- capacity is slightly lower. The deep bowl design keeps every section reasonably close to the dirt.

How is PBR scored?

Each ride is scored on a 100-point scale. Two judges score the rider out of 50 points (style, control, balance) and two judges score the bull out of 50 points (bucking, spinning, intensity). A 90-point ride is considered excellent and is rare even at the elite level. The rider must stay on for a full 8 seconds for a score to count.

Will the same riders compete both nights?

All 40 riders compete in the long round on Friday. The top scorers from Friday advance to Saturday's championship round, so Saturday's field is a subset of Friday's. Many fans attend both nights to follow the full story arc of the weekend.

What time should I arrive?

Plan to arrive at Enterprise Center at least 45 minutes before showtime. The pre-show production, the rider walkout, and the early bull-pen reveals are all worth catching. Concessions and merchandise stands are open as soon as doors open.

How loud is a PBR event?

Loud but not punishing. PBR is not as ear-splitting as a Monster Jam show or a heavy-metal concert -- you get crowd noise, the bull buzzer, and the in-arena music between rides. Hearing protection is generally not necessary for adults, though sensitive ears or small children may want earplugs.

Are kids welcome?

Yes, PBR is family-friendly. Every guest needs a ticket regardless of age, and many sections have discounted youth pricing. The atmosphere is energetic but appropriate for all ages.

What are the best seats?

It depends on what you want from the experience. Chute-side and floor sections give you the closest view of the bulls and the riders' pre-ride preparation. Lower bowl seats balance proximity with full sightlines. Upper bowl gives you the best overall view of the arena and the chute scoring board.

Where can I park?

Several large garages and lots surround Enterprise Center: the Stadium East garage, the Stadium West garage, and various pay lots within a few blocks. MetroLink is also a popular option, with a stop at Civic Center Station right next to the arena.

How much do PBR St. Louis tickets cost?

Prices vary by night, seat location, and demand. Saturday's championship round typically draws the highest prices, while Friday and upper-bowl seats are more affordable. Browse the listings above for current pricing on every available section.